Luxury you can feel
We connect our suppliers and customers across continents, and together we develop luxurious, sustainable, and natural carpets
Crafting comfort, defining spaces
Our Mission
ITC Natural Luxury Flooring creates exclusive carpets and rugs that bring luxury to life in every space. Through craftsmanship, natural materials, and personal service, we connect partners and interiors worldwide with sustainable, tailor-made solutions that are readily available.
How it all started
Established in 1968, we quickly became a leader in the luxury carpeting market. This success enabled us to collaborate with a diverse range of individuals, businesses, and organizations, using our expertise to bring creativity, aesthetics, and innovation into flooring. Our products are favoured by interior designers, architects, and contractors when embarking upon their projects.
With a wide range of flooring products, we understand that every customer has their own unique style and preferences. From Sisal to New Zealand Wool, Viscose, to luxurious nylon our naturally woven carpets and rugs are sure to inspire. Explore our stunning range of products and discover the perfect flooring solution for your project.
We are here to support you with our dedicated team, offering you expert service from first contact to final delivery.
ITC Natural Luxury Flooring has been a leading name in luxury flooring and carpets for over 50 years. We supply exclusive carpets worldwide to our partners in retail, hospitality, and high-end interior design. Combining traditional craftsmanship with modern innovations, we are committed to building lasting relationships with both our customers and suppliers.
Our products are favoured by interior designers, architects, and contractors when seeking products, with that indefinable wow factor.
Exclusive collections for all interiors
Our carpets are carefully designed for the high-end market: luxurious, stylish, and always with attention to detail..
Available from stock for immediate delivery
Thanks to our extensive stock in the Netherlands and the UK, our products are readily available for your project.
Tailor-made solutions through our Bespoke Rug Program
Choose your colour, size, and finish — we’ll take care of the rest. Every project becomes unique and perfectly tailored.
Craftsmanship with care
Our hand-woven carpets are produced in GoodWeave-certified factories, with respect for people and the environment.
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We believe personal service matters and our team is always happy to answer your questions by phone,email or in person.
Want to know more? Share your email with us and we’ll reach out to you directly
At ITC we don't just deliver a product, we create an experience
Step into the world of our hand-woven carpets, where skilled artisans in India create timeless beauty using the finest yarns. Produced with respect for people and the planet ethically made, environmentally friendly, and certified free from child labour.
Learn more about usWatch the video and experience the craftsmanship behind every carpet.
Bennie de Boer
Bennie de Boer
Bennie de Boer
ITC tries to provide the best services with a clear process.
Established in 1968, we quickly became a leader in the luxury carpeting market. This success enabled us to collaborate with a diverse range of individuals, businesses, and organizations, using our expertise to bring creativity, aesthetics, and innovation into our perfect flooring. Our products are favoured by interior designers, architects, and contractors when embarking upon their projects.Established in 1968, we quickly became a leader in the luxury carpeting market. This success enabled us to collaborate with a diverse range of individuals, businesses, and organizations, using our expertise to bring creativity, aesthetics, and innovation into our perfect flooring. Our products are favoured by interior designers, architects, and contractors when embarking upon their projects.
Established in 1968, we quickly became a leader in the luxury carpeting market. This success enabled us to collaborate with a diverse range of individuals, businesses, and organizations, using our expertise to bring creativity, aesthetics, and innovation into our perfect flooring. Our products are favoured by interior designers, architects, and contractors when embarking upon their projects.Established in 1968, we quickly became a leader in the luxury carpeting market. This success enabled us to collaborate with a diverse range of individuals, businesses, and organizations, using our expertise to bring creativity, aesthetics, and innovation into our perfect flooring. Our products are favoured by interior designers, architects, and contractors when embarking upon their projects.
Established in 1968, we quickly became a leader in the luxury carpeting market. This success enabled us to collaborate with a diverse range of individuals, businesses, and organizations, using our expertise to bring creativity, aesthetics, and innovation into our perfect flooring. Our products are favoured by interior designers, architects, and contractors when embarking upon their projects.Established in 1968, we quickly became a leader in the luxury carpeting market. This success enabled us to collaborate with a diverse range of individuals, businesses, and organizations, using our expertise to bring creativity, aesthetics, and innovation into our perfect flooring. Our products are favoured by interior designers, architects, and contractors when embarking upon their projects.
Uplift every room with our beautifully curated collections from ITC
Our range of naturally woven products feature a variety of fibers, including Sisal, 100% New Zealand Wool Carpets and Viscose. All of our natural carpets and rugs are meticulously crafted for exceptional quality and style. Whether you’re designing a chic office, a lavish hotel, a sleek super yacht, or a stunning home, our collection has the perfect answer to create a luxurious and eye-catching look.
Frequently asked questions
What types of carpets does ITC offer?
We offer a curated selection of luxury carpets in a variety of textures, constructions, and styles — from handwoven designs to loop piles and natural flatweaves. Each collection reflects our focus on craftsmanship and timeless design.
Explore our full carpet range under the Collections section.What fibre types are used in ITC carpets?
Our carpets are made using high-quality materials including wool, viscose, nylon (PA 6.0), sisal, and other natural or performance-based fibres. Each material is carefully selected to suit the intended use of the product.
Find detailed fibre information per product in the Collections pages.How should I clean and maintain my ITC carpet?
Cleaning and maintenance vary depending on the fibre and construction of your carpet. General guidelines, tips for stain removal, and care recommendations are provided for each collection.
Visit the news section and click the article Care & Maintenance guide.Can I order a bespoke rug and choose a custom finish?
Absolutely. We offer a wide range of customisation options, from dimensions to shapes and edge finishes. Whether you're working on a residential space or a commercial concept, we can create a rug that fits your vision perfectly.
Discover your options under Service > Custom Rug.Which underlay should I use with my ITC carpet?
The right underlay enhances comfort, extends the life of your carpet, and supports performance. We recommend different underlays based on the installation method and carpet type.
For expert guidance, refer to our article on underlay options in the News section.Does my ITC carpet come with a warranty?
Yes. All ITC carpets come with a warranty that reflects our commitment to quality and long-term performance. Warranty details and conditions can be found at the bottom of our homepage.
For full information, scroll to the Warranty section at the bottom of the homepage