ITC Renews WoolSafe Associate Membership

We’re proud to announce that ITC Natural Luxury Flooring has renewed its Associate Membership with WoolSafe, reinforcing our commitment to quality, care, and customer confidence.

Why WoolSafe?


WoolSafe is a globally recognised authority on carpet care—not just for wool,but also for delicate fibres such as Viscose, as well as natural materials like Sisal, and even synthetic carpets. Their expertise ensures that cleaning and maintenance practices protect the integrity and beauty of every type of flooring.

How does this help our customers?

  • Expert Advice Across  All Fibres: Whether your carpet is wool, viscose, sisal, or synthetic, WoolSafe provides proven guidance for safe cleaning and care.
  • Access to Approved  Products & Professionals: Customers can rely on WoolSafe-certified solutions and technicians for peace of mind.
  • Longer Life & Lasting Beauty: Proper care means your carpets stay looking luxurious for years to come.

Our partnership with WoolSafe reflects our promise to deliver flooring that’s not only beautiful but backed by the highest standards of care and sustainability.